GOOD AURA MASCOT BRANDING
[CONCEPT]
One of the first projects I was tasked with at Good Aura Chicago, was redesigning their brand image. Wanting to differentiate ourselves from other digital marketing firms, I focused on accentuating the playful and approachable nature that we strived to impart within our business practices. With this, I proposed the creation of "mascots" to be the face of our brand.
I wanted to the mascots to be a representation of the values we upheld at our firm. The original Good Aura logo was comprised of 2 vertically overlapping diamonds, one orange and the other blue. Taking from that idea, I created the 2 diamond mascots which you can see in their logo today. The orange mascot represents the fun and holistic approach we take toward digital marketing. The blue mascot represents our level of expertise and professionalism within the digital marketing field.
[FINAL]
The process for creating a market ready brand representation took many variations. We wanted to illustrate both fun and professionalism with perfect balance. After 5 different style variations, we were able to launch the new branding you see below.
These logo assets have been utilized across all Good Aura accounts: website, social media and growing backlinks.
