GOOD AURA SOCIAL
At Good Aura Chicago, one of my tasks was creating social media content that represented our brand vision. Good Aura prides themselves on their holistic marketing approach, bringing a sense of personal connection and care to all of their clients. Because of this we strived to create content that not only helped our clients through digital marketing, but also through holistic health endeavors.
I was tasked with the idea generation, design development and final production of these social media pieces. The process always begins with generating concepts based around our ultimate goal. For example, the pieces below were created in response to the new Good Aura Website we had just launched. Because of that, I proposed that we create a social media campaign that directed our audience to our website. The Good Aura website is the best place to learn about all of the digital marketing services they provide, so I wanted to also highlight what they offered and where you could learn more about it.
As a huge proponent of holistic health practices and learning, I thought it was only fitting to produce campaigns that could help educate my fellow digital marketers. Any sort of digital marketing or design job requires a lot of screen time. As a part of this holistic marketing company, I wanted to promote healthy habits to combat the stress of having to work on a computer all day.
