Landing Page Design

At Northwestern, along with many of our Legends properties, we use Oracle Eloqua. It is a B2B marketing automation platform which we use to create and manage our campaigns, lead scoring and sales enablement. One of my favorite properties of this platform was the landing page builder which allowed us to create and host simple webpages for sales collateral. Using this, I was able to utilize my previous experiences in WordPress, Wix, Squarspace, Figma and XD to pioneer landing page assets for Northwestern Athletics.

The Premium Seating Options landing page was a project I created to convert our qualified leads into premium sales for our lakeside stadium. This website informs viewers on all there is to know about our premium spaces and what amenities come with their premium package. This webpage includes 3D seat views for leads to see what their seats will look like in the stadium.

Northwestern Premium Seating Options

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This landing page was a specific request by the CRO of Northwestern Athletics. The Facilities Rental Spaces page is mainly informational, meant to funnel prospects to a form where they can get in contact with a facilities rental manager. This site was very fun to make as it is where I first began to experiment with CSS.

Northwestern Facilities Rental

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This is the general Football season ticket landing page I created. This site gives a basic overview of what you receive as a Northwestern Football season ticket holder.

FB General Season Ticket Information

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